Work - Optical
- Park Vision
- Vision + Eyecare
- Safarian & Simon
- Aston & Woods
- Barnard Levit
- Judith Day Optometrists
With a traditional approach to their optical practice, there was plenty of scope for Retail Experience Design to transform Judith Day Optometrists, as well as apply key retail design principles to improve the customer experience. However, the primary design challenge with Judith Day optometrists was the space – it was one of the smallest Retail Experience Design had worked with; and the smaller space, the more inventive the design needs to be.
Customers will still expect an “experience” whatever the size of the retail environment they enter, so the design approach with Judith Day considered the space as well as interior design, applying fundamental changes in the design of the store to create the sense of a bigger space, including the creation of higher ceilings; moved fixtures and fittings back to the structured wall; lower storage opposed to overhead and contrasting floor finish to create runway to counter.
As a long-established optometrist, it was important the brand and the new store design captured its heritage. It needed to convey a classic, yet warm tone. One which would connect with core customers, but equally engage and attract younger audiences. Yet, the classic tone needed not to be taken too far; striking the balance was crucial to avoid creating an antiquated look and feel.
What we delivered
With inspired and clever design, Retail Experience Design created a considered space placing the “customer experience” at the core, whilst creating the sense of a more spacious environment. The design achieved an airy and open feel, with improved circulation and lighting.
The use of materials including timber; Victorian flooring; metal ceiling; reclaimed leather furniture; and applying British racing green colours; as well as injecting the developed brand throughout the space, contributed to the overall design style and in creating a classic and quintessential English appearance.
Retail Experience Design also reviewed both the counter and kit, as well as the dispensing areas, resulting in reducing the counter to half its original size. The dispensing areas were re-located to create private dispensing areas, creating a sense of separation between browsing
customers and patients was crucial in this design.
In terms of products, break out areas were implemented to avoid the use of traditional racks and rods. The intelligent design allowed for an increased number of frames within the store yet creating the feel of reduced stock compared to the original design.
Retail Experience Design also worked with Judith Day in developing their existing brand. This included the creation of a brand pack which would translate across the store design, as well as a rejuvenated logo and signage.