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Norville Opticians 


The Challenge

We were entrusted by the Hakim Group to redesign and remodel Norville’s flagship practice in Gloucester. The brief was complex and multifaceted and required us to:

  • Design a concept influenced by Norville’s brand 
  • Position dispending at the heart of the customer journey
  • Increase capacity for more patients (without building works)
  • Create space for additional testing and state of the art pre testing space

The existing space was a tired and traditional featuring the hallmarks of an old-school fit-out, including excessive use of rods, poor lighting, and standard base units.

Design Approach

We wanted to maintain the heritage of the practice which had served its community for over 120 years. And, with many protected heritage features, such as the 19th century wooden shopfront we had a responsibility to remain sympathetic the building architecture and brand story. 

With a rich heritage and well-respected brand – Norville’s Gloucester gave us a compelling design story to work with – our design direction was therefore inspired by Norville’s rich history. 

Insight & Strategy

Branding & Graphics

Concept, Design & Development

Technical Design & Drawings

Design Management



The new concept for Norville Opticians isn’t just aesthetically enriched and advanced, the design meets all the requirements set out in the brief – significantly improving the effectiveness of space and patient journey.

Check out what Norville Opticians had to say about their redesign


Let’s transform your space together

Got a question, or just need some advice? We’re always open for an informal chat

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Working with the Optical Sector

We know what makes a successful space – somewhere you can provide both an exciting retail offer and an expert eyecare service.

We can help

  • Transform your traditional, tired interior into a unique retail space 
  • Gain an in-depth understanding of your patients’ behaviours, wants, and needs to redefine your customer experience. 
  • Leverage your space to create a highly efficient working environment – one that balances ‘look and feel’ with functionality.

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