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The Challenge

Perspective Opticians wanted to upgrade the traditional interior of their practice to create a premium looking space – a stylish, high-quality environment where patients felt comfortable and relaxed.

What we did

The footprint of the practice was generous, but too heavy on dispensing, which compromised the retail element of the business.

Our design vision was to help Perspective Opticians leverage their space more effectively and create a customer journey.

By using intelligent space planning to reconfigure the space, we included four dispensing locations as well as bespoke retail displays and touchpoints, while the new brand and store concept transformed Perspectives traditional, tired interior into modern retail space, redefining their customer and patient experience.

Insight & Strategy

Branding & Graphics

Concept, Design & Development

Technical Design & Drawings

Design Management



From the practice layout to branding to the integration of clinical technology and the use of creative merchandising techniques, every design choice we make for perspective was driven by understanding what their business needed to make it successful.


“Retail Experience Design…..simply brilliant. It is very rare that you meet a company that really understands what it means to have your own business and create something that is so personally important.

Dean and his team genuinely have the same addiction to getting things right for their clients that we do.

I wanted something that wasn’t typical for the optical industry and the results speak for themselves.

Superbly functional but also full of our personality, Dean and RED have helped us create our dream work environment.

I enjoyed the whole process and learned so much working with RED”

Dan Sanders

Owner, Perspective Opticians

Let’s transform your space together

If you want to know more, get in touch – we’re always happy talking shop.

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Working with the Optical Sector

We know what makes a successful space – somewhere you can provide both an exciting retail offer and an expert eyecare service. 

We can help

  • Transform your traditional, tired interior into a unique retail space 
  • Gain an in-depth understanding of your patients’ behaviours, wants, and needs to redefine your customer experience. 
  • Leverage your space to create a highly efficient working environment – one that balances ‘look and feel’ with functionality.

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