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Karen Lockyer Opticians 


The Challenge

Karen Lockyer’s practice relocation was driven by business growth – the need for more clinical and consulting rooms and space to provide bespoke styling consultations for patients. 

On top of that, the existing practice didn’t have the potential for the business to evolve, and the location was ineffective in leveraging the busy high street surrounding.

Design Approach

First and foremost, we needed to understand if the unit had the potential to fulfil Karen Lockyer’s vision, so we completed feasibility survey and layout review and space plans to understand the possibility of the space.

Karen Lockyer’s new vision with her new practice provided the opportunity to develop the brand identity. We re-designed key elements of the brand, including logo, colour palette, fonts, tone of voice and key messaging. 

Aesthetically, our plan for the concept was to create a stylish and contemporary design theme while achieving a warm and welcoming atmosphere. 

We produced a comprehensive tender pack to include detailed drawings for competitive fitout costing as well as all the information required to accurately manufacture and implement the new practice concept. 

Insight & Strategy

Branding & Graphics

Concept, Design & Development

Technical Design & Drawings


We transformed an empty shell into highly efficient optical environment that met Karen Lockyers ambitions for her new space. 

Our design re-defined Karen Lockyer’s retail experience, creating a boutique environment worthy of the high-end products and the delivery of a bespoke styling proposition.  


“Retail Experience Design understood and listened to what I wanted to achieve with my new practice and incorporated my vision into an empty shell.

The result is an elevated practice design with an amazing retail space.

The team are really easy to work with and went above and beyond in bringing my new practice to life.”

Karen Lockyer

Owner, Karen Lockyer Opticians

Let’s transform your space together

Whether you’re relocating, refocusing, renovating or repositioning, we have the experience to make your space a success.

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Working with the Optical Sector

We know what makes a successful space – somewhere you can provide both an exciting retail offer and an expert eyecare service.

We can help

  • Transform your traditional, tired interior into a unique retail space 
  • Gain an in-depth understanding of your patients’ behaviours, wants, and needs to redefine your customer experience. 
  • Leverage your space to create a highly efficient working environment – one that balances ‘look and feel’ with functionality.

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