Vision + Eyecare
Optical
The Challenge
The re-design of Vision + Eyecare’s practice and new branding needed to help them strike the balance of being a family-run, local independent, with the affiliation to ZEISS and the exclusive use of their products and technology.
What we did
The new store concept and reconfiguration featured a dedicated front-of-house retail space, providing the perfect platform to elevate Vision + Eyecare’s new brand.
The interior design was inspired by the renowned heritage of Stratford-upon-Avon, with materials and finishes carefully sourced to compliment the town’s unique character.
By contrast, the design for dispensing and testing provided the perfect backdrop to showcase the highly respected ZEISS technology. Design features included full-height glazed panels for the testing rooms, high gloss laminated concealed LED lighting, and glass feature lighting.
Insight & Strategy
Branding & Graphics
Concept, Design & Development