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Vision + Eyecare


The Challenge

The re-design of Vision + Eyecare’s practice and new branding needed to help them strike the balance of being a family-run, local independent, with the affiliation to ZEISS and the exclusive use of their products and technology.

What we did

The new store concept and reconfiguration featured a dedicated front-of-house retail space, providing the perfect platform to elevate Vision + Eyecare’s new brand. 

The interior design was inspired by the renowned heritage of Stratford-upon-Avon, with materials and finishes carefully sourced to compliment the town’s unique character.

By contrast, the design for dispensing and testing provided the perfect backdrop to showcase the highly respected ZEISS technology. Design features included full-height glazed panels for the testing rooms, high gloss laminated concealed LED lighting, and glass feature lighting. 

Insight & Strategy

Branding & Graphics

Concept, Design & Development

Technical Design & Drawings

Design Management



The new design helped Vision + Eyecare achieve balance and proportion by successfully integrating both brands within their practice.

The juxtaposition ensured the space connected with patients reassured by the ZEISS brand and ‘experience’ along with patients looking for the warmth and personal approach provided by independent opticians.


Consultation areas at Vision + Eyecare

“A brilliant blend of quality designers who offer fresh and new ideas. For too long the retail side of our industry has been unimaginative and unchallenged in offering functional design.

If your main goal is to progress in the retail environment, you need Retail Experience Design by your side.

We chose Retail Experience Design as we felt they had a good understanding of the optical retail market – we could see how they were different from a shopfitter, comprising bespoke design and individual thought in the process. 

Their experience, attention to detail and versatility is second to none”

Alex Bark

Marketing Manager, Vision + Eyecare

Let’s transform your space together

There are no boundaries to what good design can achieve for your space and your business. Want to know more, get in touch

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Working with the Optical Sector

We know what makes a successful space – somewhere you can provide both an exciting retail offer and an expert eyecare service. 

We can help

  • Transform your traditional, tired interior into a unique retail space 
  • Gain an in-depth understanding of your patients’ behaviours, wants, and needs to redefine your customer experience. 
  • Leverage your space to create a highly efficient working environment – one that balances ‘look and feel’ with functionality.

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