HOYA
Retail & Showroom
The Challenge
HOYA needed a space that could do it all – a showroom to display their innovative products, training rooms for learning and development, and a versatile environment that reflected their commitment to excellence in eyecare. But their existing space wasn’t working. It was uninspiring, inflexible, and failed to deliver the rich experience their brand deserved.
At the same time, Seiko Vision was relocating their lens production to Wrexham to improve delivery times for UK customers, support sustainability goals, and launch their new training and support academy. This created a unique challenge: two distinct brands needing to share customer spaces without overshadowing each other.
What we did
We completely reimagined HOYA’s customer environment, transforming it into a modern, multi-functional space that aligned with their brand values and operational needs.
Showroom & customer spaces: The showroom was redesigned to showcase HOYA’s products interactively, while reconfigured reception and breakout areas improved flow and created a welcoming, premium experience.
Meeting & training rooms: Bespoke meeting and training spaces featured integrated storage, flexible layouts, and branded elements, combining functionality with style.
Brand integration: Design features enriched the customer experience and reinforced HOYA’s global presence. Thoughtful use of brand colors, graphics, and signage tied the space together.
Sustainability: Existing full-height glass panels were repurposed with crittall-style glazing and frosted branding, reducing waste and adding bold, contemporary elements.
Balancing HOYA & Seiko: Shared spaces, such as the reception and customer lounge, were carefully designed to give equal prominence to both brands to create a cohesive yet dual-branded environment that felt balanced and professional.
Insight & Strategy
Branding & Graphics
Concept, Design & Development
Technical Design & Drawings
Design Management
Fit-out
Results
The space is now a state-of-the-art, multi-functional environment that enhances how HOYA showcases products, trains clients, and engages with customers. The integration of SEIKO into shared spaces ensured a cohesive, professional setting that respects and reflects both brands.
Working with RED on the interior design for Hoya UK in 2024 was an exceptional experience from start to finish. Their design thinking and creativity were truly outstanding, with the team bringing fresh, innovative solutions to every challenge. The team were a absolute pleasure to work with. Their collaborative approach, attention to detail, and responsiveness made the entire project feel like a true partnership. What stood out most was their ability to translate our vision into a space that exceeded our expectations while staying true to our brand identity.
Since the new space was unveiled, the feedback from both customers and our team has been overwhelmingly positive. Visitors frequently comment on how modern and welcoming the design is. The space has genuinely transformed how we work and interact with our customers. We couldn’t be happier with the results and would wholeheartedly recommend Retail Experience Design to anyone looking to create a truly outstanding interior space
Let’s transform your space together
If you want to know more, get in touch – we’re always happy talking shop.
Contact usWorking with the Retail & Showroom Sector
Helping retailers to create engaging, inspiring stores – we have the experience to help you connect with customers, design captivating spaces and achieve your commercial goals.
How we can help you:
- Applying our creative imagination and commercial intelligence to solve a range of retail problems – being more sustainable, creating impact, relocating or rolling out new stores.
- Gaining an insight into your customers – their motivations and desires – to make the most effective, impactful use of your space.
- Translating an online experience or brand vision into a new physical space – helping you successfully take your first steps into ‘bricks and mortar’ retail.
More from the Retail & Showroom Sector
The Herbert Art Gallery and Museum
Community
HellermannTyton
Retail & Showroom
WheelFreedom
Retail & Showroom