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Retail & Showroom

The Challenge

Embarking on their first brick-and-mortar showroom, mobility specialist WheelFreedom wanted to transform the traditional and uninspiring customer experience endured by those searching for mobility equipment.

Naturally, they wanted customers to feel comfortable and at ease exploring and trying out mobility equipment, but above all, they wanted customers to feel positive and empowered by the experience. 

Design approach

Given the size and scale of the new unit (150mq2) the development of the brand into the physical environment was central to our design. 

We used graphics, including statement messaging, bespoke illustrations, and lifestyle photography to create a cohesive visual narrative, tell WheelFreedom’s story, and help customers connect with the space.

The bespoke design of key touchpoints included a sales counter, consultation zones, and unique feature areas for product displays; along with considered finishes and materials for fixtures and fittings helped the overall space look and feel connected.

Insight & Strategy

Branding & Graphics

Concept, Design & Development

Technical Design & Drawings

Design Management



An inclusive, forward-thinking, and highly practical design; that provides a positive customer experience. 


There is nothing else in the market like what we have achieved – our showroom stands head and shoulders above anything else…beyond comparison.

The quality and finish of the showroom design are both wow and practical – the space feels spacious, fresh and calm, a nice place to be, in a new level for the industry. But what excites me most is what we’ve achieved with our customer
experience, it’s quite moving, in that it provides our customers with a positive experience.

During the design process I really valued the personal and regular communication with Retail Experience Design – this is my business, it’s my everything, so being involved throughout the different stages was hugely important to me.”

Giles Donald

WheelFreedom, Founder

Let’s transform your space together

If you want to know more, get in touch – we’re always happy talking shop.

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Working with the Retail & Showroom Sector

Helping retailers to create engaging, inspiring stores – we have the experience to help you connect with customers, design captivating spaces and achieve your commercial goals.   

How we can help you:

  • Applying our creative imagination and commercial intelligence to solve a range of retail problems – being more sustainable, creating impact, relocating or rolling out new stores.
  • Gaining an insight into your customers – their motivations and desires – to make the most effective, impactful use of your space.
  • Translating an online experience or brand vision into a new physical space – helping you successfully take your first steps into ‘bricks and mortar’ retail.

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