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Retail & Showroom

The Challenge

Global manufacturer HellermannTyton wanted to reimagine their showroom – to provide customers and buyers with an engaging customer experience.

Their existing showroom was bland and unconsidered, featuring highly valuable networking products and components showcased randomly on unappealing stems and bulky metal rods.

What we did

Despite not being much to look at, the networking components and brand had a powerful story, which inspired the design for the new showroom and demo suite. 

For this reason, branding and graphics played a key role in the design startegy. We created a visual timeline to connect the products and brand with the customer, as well as to add personality into the space and elevate the products. 

We replaced metal display rods with a bespoke full height gloss MDF display unit featuring various shelving and display structures as well as introduced an interactive product wall to encourage interaction between customer and product.

Insight & Strategy

Branding & Graphics

Concept, Design & Development

Technical Design & Drawings

Design Management



The new showroom and demo suite provides a rich customer experience, where the brand story and products work together to create a stimulating and educational environment. 


Let’s transform your space together

If you want to know more, get in touch – we’re always happy talking shop.

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Working with the Retail & Showroom Sector

Helping retailers to create engaging, inspiring stores – we have the experience to help you connect with customers, design captivating spaces and achieve your commercial goals.   

How we can help you:

  • Applying our creative imagination and commercial intelligence to solve a range of retail problems – being more sustainable, creating impact, relocating or rolling out new stores.
  • Gaining an insight into your customers – their motivations and desires – to make the most effective, impactful use of your space.
  • Translating an online experience or brand vision into a new physical space – helping you successfully take your first steps into ‘bricks and mortar’ retail.

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