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Insight& strategy

Every successful project starts with a well-defined retail or commercial interior design strategy. To achieve this, we make time to listen, learn and get to know your business.

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We’ll look at things from your perspective; unravel your challenges, understand your goals and identify the potential of your physical environment.

This includes evaluating your space, putting together customer profiles and competition research and creating your design brief based on everything we’ve learned.

Space evaluation

Evaluating your space

Getting a first-hand view of how your current space works (or what your new space looks like) is intrinsic to our design process. Every project starts with a visit from one of our lead designers, who’ll carry out an on-site evaluation of your space.  

We’ll talk through your pain points and space issues to help us understand what you want to do –and why. It’s also our chance to do some troubleshooting on site and share our initial ideas, face to face.

Understanding your customers & competitors

The clearer our understanding of your target customers, the better our design direction. We’ll work with you to explore your customer profiles and get a handle on their needs and motivations.

Our insight into what your competitors do well – and not so well – will help define your goals. We’ll also give you a ‘market snapshot’ of some key trends in your sector – it’s often a good spring board into exploring early design ideas.

Target Audience Lifestyle

Creating your design brief

We take everything we’ve learned about your space, your business and your goals to develop a clear, concise design brief. 

This is where you’ll start to see that we think strategically, not just visually. Defining the right design strategy allows us to agree clear project objectives, timescales and costs – we’re relentlessly resourceful with your budget.

“There is simply nothing else like what Retail Experience Design have achieved in our industry. Our mobility showroom stands head and shoulders above anything else in the
market, beyond any comparison.

The quality and finish of the showroom is both wow and practical. A completely new level for the industry”

Giles Donald

Wheel Freedom, Founder

Need some inspiration? Take a look at some of our work.

There are no boundaries to what good design can achieve for your space and your business. Take a look at some of our work.


Salon & Wellbeing

John Bell & Croyden

Retail & Showroom

Other Services

Concept Design

Inspired by exploring possibilities and breaking boundaries, we apply intelligent design thinking to solve your space challenges creatively and commercially.

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Technical Design

Combining technical design expertise and precision, we translate your visuals into industry standard technical drawings and detailed specifications.

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Project delivery

Committed to ensuring that your fit-out is competitively costed, accurately manufactured, and delivered to the highest standards, on spec, on budget, and on time.

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