Barnard Levit
Optical
The Challenge
With the re-design of their practice, Barnard Levit wanted to translate their brand and company values into their physical environment, improving their customer-patient experience and elevating their retail proposition.
What we did
We collaborated with Barnard Levit’s dispensary directors and managers to define the design brief. Collectively, we considered the business strategy and vision and explored the brand and company values – translating the insights into the design brief.
The existing practice layout needed to be more cohesive, with products sporadically located. This resulted in the space requiring a complete reconfiguration.
The design included new product areas, and premium; high-end materials were introduced throughout; this included solid surfacing, thick section glass, Victorian gilded tiles, and a luxurious bespoke counter.
The reconfiguration also saw the relocation of the dispensing, posited next to the testing suite, to create separate areas for clinical and retail.
Insight & Strategy
Branding & Graphics
Concept, Design & Development
Technical Design & Drawings
Design Management
Fit-out
Results
With the reconfiguration of the space, the retail aspect of the practice transformed, providing a renewed focus on the customer experience. The flow of the space and the application of touchpoints provided customers and patients with breathing space and the ability to circulate around the space with ease. The overall interior design achieved an elegant, stylish, and refined finish.
“Retail Experience Design (RED) have recently worked magic on our wonderful new refurbishment project. The end result is more than we ever dreamed of!
We stumbled across RED at 100% Optical in January 2018 and immediately realised that this was the company we were looking for to bring our 20 year old practice into the 21st century, with a gleaming boutique transformation.
RED were an utter pleasure to deal with at all times, and showed endless patience with our myriad demands, complications and delays at our end in getting the project off the ground.
In addition, the contractors advised by RED have been excellent and continue to keep in touch and sort out all snaggings whenever required.
I cannot recommend RED highly enough and am enormously grateful for a job spectacularly well done!”
Let’s transform your space together
Whether you’re relocating, refocusing, renovating or repositioning, we have the experience to make your space a success.
Contact usWorking with the Working with the Optical Sector
We know what makes a successful space – somewhere you can provide both an exciting retail offer and an expert eyecare service.
We can help:
- Transform your traditional, tired interior into a unique retail space
- Gain an in-depth understanding of your patients’ behaviours, wants, and needs to redefine your customer experience.
- Leverage your space to create a highly efficient working environment – one that balances ‘look and feel’ with functionality.
