When WheelFreedom asked Retail Experience Design to help create something unique in the mobility retail space, we knew this was an opportunity to create something unparalleled in the industry. But more than that, our design thinking would have real purpose, responsibility, and the potential to transform the experience of individuals searching for the right mobility equipment.
Our brief was to achieve an experience led space to exhibit WheelFreedoms large array of mobility equipment – a forward-thinking, flexible, and highly practical design, within a limited budget.
The interior design needed to be sensitive to customers’ needs, placing them firmly at the centre of the store design, whilst creating a journey and experience that left them feeling positive, informed, and empowered.
We wanted the space to tell the WheelFreedom story, so the development of the brand and its integration into the retail environment was an integral part of the project.
The brand development included building on the WheelFreedom’s signature colour, creating bold bespoke illustrations, aspirational lifestyle photography, and statement brand messaging. The size and scale of the unit were considerable, so the strength of the new branding would help to elevate the space and avoid the space feeling like a warehouse.
The use of large format branding and graphics to the perimeter spaces, allowed Retail Experience Design to focus on the application of more detail on key touchpoints, such as the sales counter, consultation zones, and creating unique feature areas within the displays. The use of considered finishes and materials for fixtures and fittings and our holistic design approach ensured the complete space looked and felt connected.
What’s more, the full height illuminated feature display cube deliberately relies on the high-powered wheelchairs to transform the cube into a striking design feature that catches customers’ attention when they walk into space.
What we delivered
The challenge was to the most out of this big space on a limited budget, whilst delivering an engaging, positive, and highly practical showroom design. Several stand-out design elements relied on the creative ability, technical expertise, and strategic thinking of Retail Experience Design. These include; brand development, which cleverly achieved a fresh, aspirational, and confident interior design; the skilful manipulation of the space which accomplished the right balance for the customer flow, ensuring customers felt comfortable and at ease navigating through the carefully considered walkways; and the strategic presentation of products.
Clean Professional Engaging
Crucially, the final design is sensitive to the customer journey...
…whilst touchpoints ensure adequate personal space, providing the opportunity for customers to understand the products, their features, and benefits.