The Eye People
Optical
The Challenge
When The Eye People acquired a new unit for their expanding practice, they encountered significant structural challenges. Uneven flooring, exposed ceilings, and stark block walls required more than just interior design solutions; they needed a design partner who could help them envision and realise the potential of their new space.
What we did
Our team employed a strategic mix of space planning and technical expertise to effectively address each structural challenge. We developed a meticulous design plan that resolved the physical constraints and was fully aligned with The Eye People’s operational needs.
In tandem with the architectural work, we undertook a comprehensive overhaul of their existing brand. This process involved refining their logo, enhancing their colour palette, and creating bespoke graphics and targeted messaging. These updated branding elements were crucial in defining the design direction for the new practice.
Insight & Strategy
Branding & Graphics
Concept, Design & Development
Technical Design & Drawings
Design Management
Fit-out
Results
The once run-down unit has been transformed into a vibrant and highly functional optical environment. Our innovative design approach not only revitalised the space but also significantly boosted the The Eye People’s operational capacity. The redesign has doubled their testing capability, seamlessly integrated pre-test areas, and introduced a dedicated dispensing zone—all within a fashion-forward customer experience.
Since reopening the turnover has gone up 35% (comparing July 23 to July 24). We chose RED for our practice fit out in our new premises because we knew Dean and the team understood retail. From the start, they knew the aesthetic, personality and practical nature of the store we needed. The design was executed brilliantly by RED’s building team who created the exact vision that was designed. We found that Dean was meticulous, realistic and a joy to work with, guiding us through the design phases and giving us great recommendations for details during and after the process. In the end Dean and the RED team have created a store that we are really proud of and which the patients have loved coming into to have the best optical experience.
Let’s transform your space together
If you want to know more, get in touch – we’re always happy talking shop.
Contact usWorking with the Optical Sector
We know what makes a successful space – somewhere you can provide both an exciting retail offer and an expert eyecare service.
We can help
- Transform your traditional, tired interior into a unique retail space
- Gain an in-depth understanding of your patients’ behaviours, wants, and needs to redefine your customer experience.
- Leverage your space to create a highly efficient working environment – one that balances ‘look and feel’ with functionality.
