Peter Smith Opticians
Optical
The Challenge
Peter Smith Opticians were ready to upscale — moving just a few doors down to a larger unit that would give them space to grow their retail offer, increase testing capacity, expand specialist clinical services and futureproof the practice.
The new site gave them scale — it’s the largest single-storey optical practice we’ve worked on to date. But the challenge wasn’t size. It was the building’s long, narrow shape, combined with its age and structural limitations, that made it far from a blank canvas.
We needed to reimagine the space entirely — transforming an awkward layout into a modern, high-performing optical environment that still felt rooted in local character and heritage.
What we did
We used the building’s unusual shape to our advantage, applying smart spatial planning to guide the patient–customer journey. Zoning was key — with thoughtful use of colour, materials, fixtures and fittings to create flow, define areas, and make the layout feel intuitive.
Architectural constraints meant working around structural walls, with steel intervention needed to open up key areas. But, every decision was made to ensure the space functioned smoothly for both patients and staff.
This was also a chance to redevelop the brand. We created a new logo and colour palette that felt bolder and more confident, while still connected to the practice’s heritage. That identity carried through the interior design scheme — creating a warm, welcoming space that reassures loyal patient and customers and appeals to new ones.
Insight & Strategy
Branding & Graphics
Concept, Design & Development
Technical Design & Drawings
Design Management
Fit-out
Results
We turned a complex footprint into a clear, confident customer–patient journey — the ideal foundation for a growing optical practice.
The finished space feels calm and striking, with a layout that flows naturally and supports both customers and staff.
From expanded retail and dedicated dispensing to increased testing and thoughtful waiting areas, every part of the design works hard to elevate the original practice and deliver a seamless experience.
Working with RED on the interior design for Hoya UK in 2024 was an exceptional experience from start to finish. Their design thinking and creativity were truly outstanding, with the team bringing fresh, innovative solutions to every challenge. The team were a absolute pleasure to work with. Their collaborative approach, attention to detail, and responsiveness made the entire project feel like a true partnership. What stood out most was their ability to translate our vision into a space that exceeded our expectations while staying true to our brand identity.
Since the new space was unveiled, the feedback from both customers and our team has been overwhelmingly positive. Visitors frequently comment on how modern and welcoming the design is. The space has genuinely transformed how we work and interact with our customers. We couldn’t be happier with the results and would wholeheartedly recommend Retail Experience Design to anyone looking to create a truly outstanding interior space
Let’s transform your space together
If you want to know more, get in touch – we’re always happy talking shop.
Contact usWorking with the Optical Sector
We know what makes a successful space – somewhere you can provide both an exciting retail offer and an expert eyecare service.
We can help
- Transform your traditional, tired interior into a unique retail space
- Gain an in-depth understanding of your patients’ behaviours, wants, and needs to redefine your customer experience.
- Leverage your space to create a highly efficient working environment – one that balances ‘look and feel’ with functionality.
