Design Brief

Leading London hair extensions salon Vixen & Blush needed help in securing a highly desirable new unit in Rathbone Square – a brand-new and exclusive micro-neighbourhood development – featuring boutique retail and leisure – right in the heart of London.

To help secure their chosen unit, Vixen & Blush needed to provide a comprehensive landlord pack, compromising of salon concept design, developed space plans, and working drawings for the landlord’s consideration.

Retail Experience Design was appointed to produce working drawings, liaise with specialist and main contractors (appointed by Vixen & Blush) create construction details/drawings for manufacture and installation, as well as design and create salon concept.

Our approach 

The salon design was inspired by the uncomplicated nature of the unit and exposed infrastructure – the aim was to create a rudimentary and industrial texture throughout the space – whilst allowing the fixtures and fittings to achieve strong, simple, clean lines.

The clever use and mix of materials throughout the interior aesthetics worked to elevate the sophistication of the space whilst achieving an interesting juxtaposition. Contrasting materials included marble worktops, solid oak frames, bespoke metal works, concrete floor, retained slab ceiling, as well as bespoke designed seating.

Construction Drawing

Vixen & Blush

Construction Drawing

Vixen & Blush

Construction Drawing

Vixen & Blush

– The London Hair Lab –

Vixen & Blush is also home to The London Hair Lab – a prestigious specialist education, training, and hair supplier, which needed a dedicated space integrated into the new salon design.

A bespoke, architectural glass cube was designed for The London Hair Lab, featuring a metal clad full height storage drawer system and a library style running ladder, as well as advanced fingerprint security to safely secure the valuable hair lengths within the unit.

What we delivered  

Retail Experience Design achieved a striking, contemporary space that firmly positions Vixen & Blush at the forefront of exclusively designed London salon interiors.

Yet, the space is more than just aesthetically impressive, the multifaceted design effectively delivers on both salon and retail practicality.

Skilful space planning achieved maximum seating stations, whilst the clever use of materials such as the micro concrete flooring and the metal-clad counter ensures maximum durability. At the same time, the innovative design and integration of The London Hair Lab, provides an innovative and highly secure storage system to accommodate the valuable hair stock.

 

Finally, the elevated platform and industrial wire mesh banister provide a creative and original design feature that provides Vixen & Blush with the dedicated Instagramable space they wanted to achieve within the salon design.

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