Specialist hairdressing business, INANCH LONDON are recognized globally for their creativity and expertise in providing bespoke services. With an enviable reputation across the industry, INANCH LONDON also boasts an exclusive and loyal client base.
Yet, the original salon environment failed to reflect the true personality and reputation of this multi-award-winning hairdressing business. The interior design was dated, counters were too big and furniture impractical. The overall ambience and lighting did little to create the unique and luxurious customer experience INANCH LONDON strived to achieve.
When it comes to retaining and attracting new clients, for hairdressing businesses it isn’t just about the exceptional services offered, it’s about the whole customer experience; and the salon aesthetics are linked directly to creating this experience. As most salon owners will tell you, it’s crucial as soon as the client steps foot in your salon, they feel welcomed and encouraged to relax. Clients want a sense of escapism; in an environment, they feel comfortable in. By providing a satisfactory and memorable customer experience, this builds trust and will directly impact on the retention of clients, as well as the opportunity to be recommended to friends and family.
Retail Experience Design’s approach and design vision was to create a professional, luxurious and unique environment, where clients to feel welcome, relaxed, and comfortable. Yet in an indulgent and stylish setting, reflecting INANCH LONDON’s unique personality and brand values.
What we delivered
A fundamental element of the design process included Retail Experience Design reviewing the complete space. This included reviewing layout and flow, lighting, signage, fixtures, displays, tables, experience areas, point of purchase displays, window displays and merchandising opportunities.
A space challenge for many hairdressing businesses is that more styling stations, mean more potential revenue, yet from a design perspective, it’s essential space doesn’t include too many workstations. Not only did the design review by Retail Experience Design totally transform the space but it allowed for two extra workstations. Another key feature was the increase of the reception and waiting area space and a new hair wash / relaxation room
Here at Retail Experience Design, we think INANCH LONDON is the perfect example of how considered design allows space to reflect the personality of its brand, as well as improve the potential growth and profitability of an award-winning boutique hairdressing business.